In-home improvement projects, homeowners have a lot of options. Your business needs to stand out from the pack to compete. They might consider DIY versus hiring professionals or compare your services to the shop around the corner, homeowners have a lot of choices. 

Build a strong reputation

Ask satisfied customers to recommend your business to friends and family and consider implementing a referral rewards program that incentivizes referrals. Word of mouth is still an important factor in home improvement, so make sure you have an excellent reputation.

Let your work speak for itself

The quality of your work will show in the finished product. You should strive for excellence in every project your complete. Use pictures in your customer reviews to provide a visual representation of your capabilities. Often completed work you have done in their neighborhood, such as a home you have repaired or renovated.

Putting before and after pictures on social media shows your work’s impact, as well as establishing yourself as an expert in the field. For example, a plumber might post a tutorial on how to DIY clogs and leaks. When your customers encounter a problem that requires professional advice, they are more likely to think of our business.

Be honest and transparent

Having a clear process and setting realistic expectations are the keys to earning the trust of your customers.

If you want to maintain your reputation, you must be honest with your customers, being honest can even cause you to lose out on some jobs. 

Taking the job elsewhere won’t boost your bottom line in the short term, but honesty is appreciated by customers and makes them more likely to remember you for their next need.

It is important to offer low rates that are competitive with your competitors. Provide a detailed budget and be prepared to answer any questions you may have. Offer financing options.

You should always rationalize your choices. For example, if you choose a material that is more expensive than the customer requested, explain the benefits in the long run. 

Instead of overpromising and underdelivering, build some cushion into your timeline so that customer is pleasantly surprised when the work is completed ahead of schedule. You will want to make sure the customer knows about any roadblocks that could delay the project.

Treat their house as if it’s yours

Home improvement professionals should follow the golden rule of treating others as they would like to be treated. You are often working on someone’s largest investment, which is often their home.

If this were happening in your home, would I do this? Make sure your home and belongings are clean after you leave.

Please respect the customer’s property as well as their schedule and needs. Try to accommodate any special requests or preferences. For example, a customer may ask for me to stop early to accommodate a napping toddler or to use hypoallergenic products because of allergies.

It is always best, to be honest with your customers, and offer substitute solutions if your request simply cannot be met. Being transparent is a surefire way to demonstrate your professionalism and dedication to customer service.

Make your home improvement services indispensable

If you strive to embody the characteristics that make your business a good investment, you will be the contractor of choice repeatedly. Home improvement is important to homeowners, and you can help take their vision from dream to reality.

Give Alpha Roofing a call at 318-373-5875. Our expert team is ready to serve you with the best professional attitude and expertise. We service areas in Bossier City and Shreveport, LA.